Vienna's Gender Equality Initiative

To raise awareness about gender equality, Vienna has started a campaign entitled "Wien sieht's anders" (Vienna sees it differently) is part of the City's "Gender Mainstreaming" project.

For instance, the familiar green exit sign shows a woman, rather than a man, running for the door, while a traffic light features another crossing the street.Its aim is to "give both genders the same exposure and ensure an equal distribution of chances, opportunities and duties" by changing the gender of figures pictured on familiar signs.

Thus, signs using male characters will have their female equivalent, while the opposite will also be true.

Perhaps more cities should have such campaigns to raise gender equality awareness?

Link : Yahoo News
Image: XinhuaNet
Tags: Gender | Equality | Vienna