Advertisement making use of real ants

A creative advertisement which makes use of real ants! Click on image for a larger view.

The task was to communicate that anything made with Sugar Free tastes the same, as when made using sugar. To dramatize this, we decided to use the most credible ambassadors for sweetness – Ants. We experimented with syrup made of Sugar Free and sweet lime, and found that even the ants couldn’t tell the difference. We painted the shape of a muffin on a 14” x 19” poster, using this syrup. And, left the rest to the ants.

Link & Image: Adsoftheworld
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