Aquafina Labels: It's Tap Water

on July 28, 2007

The label on Aquafina water bottles will soon be changed to spell out that the drink comes from the same source as tap water, the brand's owner said Friday.

A group called Corporate Accountability International has been pressuring bottled water sellers to curb what it calls misleading marketing practices.

Aquafina is the single biggest bottled water brand, and its bottles are now labeled "P.W.S." The new labels will spell out "public water source."

"If this helps clarify the fact that the water originates from public sources, then it's a reasonable thing to do," PepsiCo spokeswoman Michelle Naughton said Friday.

Source: Forbes
Image: Flickr/Diego_333
Tags: Aquafina | Label | Water

Comments

Anonymous said…

Aquafina has never claimed to be spring water or from natural sources. So anyone with half a brain can figure out that the water in Aquafina is the exact same water as in your bottle of Pepsi or Mountain Dew. But, you never hear anyone question the purity of the water in their cola drinks. Come to think of it, any time you buy fountain soda that is mixed on-site where you buy it you are getting the local municipal water of that particular location. Yet nobody complains about the water in fountain sodas, either.

I don't understand why there is such a problem with Aquafina or Desani. Like I said, it is water that is cleaned and purified by the exact same process used to make other Pepsi or Coke brand products. The same local soda bottlers that make your soda also bottle the water. So what?

29 July, 2007 01:11