Hello Kitty is no sexist.The cute cuddly white cat from Japan's Sanrio Co., usually seen on toys and jewelry for girls and young women, will soon don T-shirts, bags, watches and other products targeting young men, company spokesman Kazuo Tohmatsu said Friday.
"We think Hello Kitty is accepted by young men as a design statement in fashion," he said.
The feline for-men products will go on sale in Japan next month, and will be sold soon in the United States and other Asian nations, according to Sanrio.
The usual bubble-headed shape of Hello Kitty was slightly changed for a more rugged look to appeal to men in their teens and early 20s.
For example, a picture of the cat on a $36 black T-shirt has the words, "hello kitty," instead of the usual dots for the eyes and nose.
Source: Sun-Sentinel
Tags: Hello Kitty | Merchandise | Men | Sanrio
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