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The Economist AdThe lightbulb on this billboard is equipped with a motion sensor which will light up the bulb whenever someone passes by directly beneath it. Brillant ad! Click on image for a larger view.

Source: London International Awards via Minimology
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Comments

S said…
Oh I like that what a fantastic idea! Might freak you out if you walked past it at night though
25 April, 2007 18:00
Spluch said…
At least you know when someone's behind or following you when it's late at night(when the light goes on and off), but I presume it is kind of scary - something similar to thriller or horror movies?
25 April, 2007 23:48
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