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Innovative advertisement

The Economist AdThe lightbulb on this billboard is equipped with a motion sensor which will light up the bulb whenever someone passes by directly beneath it. Brillant ad! Click on image for a larger view.

Source: London International Awards via Minimology
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Oh I like that what a fantastic idea! Might freak you out if you walked past it at night though

At least you know when someone's behind or following you when it's late at night(when the light goes on and off), but I presume it is kind of scary - something similar to thriller or horror movies?

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