Disturbing but powerful ad

on

This provocative ad shows the process of pulling a snail out of its shell. It aims to raise awareness and drum up public support for those who have been forced to flee their homes.

The United Nations refugee agency is running a provocative international advertising campaign that employs shock tactics to raise awareness about its work and drum up public support for those who have been forced to flee their homes.

The pro bono TV campaign, launched in Canada earlier this month and also running in about a dozen countries in Europe, South America and Africa, was created by the Toronto office of the BBDO advertising agency, said the UN High Commissioner for Refugees (UNHCR), which hopes the drive will help raise $1.8 million for the agency this year.

Source: Google Video
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Comments

Puru Gupta said…
Definitely a powerful ad, and an excellent way of Social Marketing - makes one reflect upon the conditions and pain of the refugees.

Thanks for the post! Great Blog!
18 May, 2007 04:02
Spluch said…
Many of us are living in much better conditions, and hence sometimes we tend to forget the pain and difficulties of refugees.
19 May, 2007 01:02
Anonymous said…
I'm just glad that the snail was a CGI and not real...that would've been cruel.
18 April, 2008 10:58
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