The innovative flip flops, dubbed 'FitFlops', are designed to help tone and trim your legs by engaging muscles for a longer period of time with each step.The idea for the FitFlops came from Marcia Kilgore, founder of health spa company Bliss Spas. She wanted a summer alternative to MTB shoes - the shoes that mimic the effect of walking barefoot.
The science came from biomechanical engineers Dr David Cook and Darren James from the Centre for Human Performance at the South Bank University in London.
A spokeswoman for FitFlop said: "Conventional footwear is designed to keep the foot stable so the muscles are more relaxed. "The FitFlop destabilizes the foot slightly, creating a more continuous tension in the supporting muscles of the foot and leg.
"Every step you take in your FitFlops improves your core muscle strength, absorbs shock on your feet, knees and back, encourages better posture and stronger muscles and burns calories.
"They can help reduce cellulite and slim and tone your thighs and get you that much closer to having longer, leaner looking legs."
Link & Image: DailyMail
Tags: FitFlop | Footwear | Leg
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