This ambient advertisement campaign was launched in Australia to promote the nation’s biggest toy sale by Target. The campaign aims at enticing customers by showing some interesting live actions. For this purpose some actors were hired for the job to make appearance like big toys. Interestingly, oversized hands were attached to their costumes. Therefore, the moment these actors start performing it appeared as if these giant shaped hands were actually playing with them.
The presentation of the campaign might have been interesting especially for children and to some extent it was also attention grabbing for some adults. However, the campaign was actually innovative influenced by a remarkable idea and the execution was equally perfect to produce a captivating campaign.
More images after the jump.
Sources: DirectDaily & ADpunch
Tags: Live | Action | Ad