Chevrolet has come out with a creative way of advertising its new car by allowing people to actually scratch it with a coin in order to find a symbol beneath the coating. The one who finds it will walk away with the car.The unique SUV took two months to prepare and was covered in silver latex, the material found on lottery scratch cards.
The material took 14 hours to scratch off, revealing thousands of panels with one showing a symbol to win the vehicle. The Chevrolet Captiva ‘Scratch Car-d’ was on display in London’s Covent Garden with 16,995 pennies for people to use to scratch all over the car.
Link & Image: Egmcartech via Engadget
Tags: Car | Scratch
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