Aquafina Labels: It's Tap Water
The label on Aquafina water bottles will soon be changed to spell out that the drink comes from the same source as tap water, the brand's owner said Friday.
A group called Corporate Accountability International has been pressuring bottled water sellers to curb what it calls misleading marketing practices.
Aquafina is the single biggest bottled water brand, and its bottles are now labeled "P.W.S." The new labels will spell out "public water source."
"If this helps clarify the fact that the water originates from public sources, then it's a reasonable thing to do," PepsiCo spokeswoman Michelle Naughton said Friday.
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