Canned ramen has got consumers doing their noodle, buying it like crazy since it hit the market in April, according to Sunday Mainichi (7/29).
Foodstuffs company Fujitaka has been selling canned Sapporo-style ramen noodles in three different flavors since the spring -- miso, soy sauce and hiyashi (chilled) -- to quiet acclaim.
Yu Yamada got the idea for marketing canned ramen after serving as a volunteer in the wake of the 2004 Niigata earthquake, when he took cans of noodles to those forced to live in evacuation areas following the temblor.
Canned ramen noodles developed by a Tokyo ramen shop owner and a food company have proven far more popular than expected and are in short supply.
Tags: Canned | Ramen