'Bizarre' Female Recruit Ads

Female recruit adIt's not a gun, it's a fashion accessory: that's the potentially dangerous message being used as part of a bizarre campaign to lure more young women to the NSW Police Force.

A police print advertising campaign urges fashion-conscious females who "want a new look'' to consider trying on a career in the force for size.

A gun, capsicum spray and baton - previously believed to be the tools of law and order - are promoted as "great fashion accessories" while the mounted police are "dressed for the races".

In addition, an image of a young woman officer dusting for evidence at a crime scene urges potential recruits to "put your make-up skills to the test".

In a second advertisement, a young officer is shown looking through a cupboard of blue shirts under the promise: "Never wonder what to wear".

But Assistant Commissioner Tony McWhirter, Human Resources, said the campaign was not inappropriate or controversial.

"This is a new and innovative recruitment campaign that highlights the fact that working as a police officer is interesting, diverse and never boring,'' he said.

Source: Daily Telegraph


Shan said…
I don't think it's so bad. The same marketing could've been done with men, but I suppose the thinking is it would just apply more to women who worry about their look. But I don't think it seriously suggests that police uniforms are a fashion style.