Manjit Singh, 57, a former policeman who now owns a security services company in Leicester, central England, managed to pull the Routemaster Bus over half the distance, around five metres.
He had hoped to kick off the third annual Guinness World Records Day with his feat, attaching a steel rope to both ears with a gadget screwed to the back of his ears.
"Unfortunately Manjit was not able to move the bus far enough on this occasion," Guinness World Records spokesperson Amarilla Espinoza said.
"He's very disappointed, but that's the nature of record-breaking."
Tags: Manjit Singh | Bus | World Record | London Bus